|FBTC: Fashion Business|
Fashion Business at Hollings broadly covers all aspects of International Fashion Marketing, Logistics and Supply Chain Management. Our research interests within these areas are wide ranging encompassing fashion marketing and logistics from retailing through international trade issues to fashion diffusion in global markets and the evolution of global supply chains.
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Research in the area of International Fashion Marketing is diverse and may involve looking holistically at the application and practicalities of the marketing mix or exploring one particular element such as: pricing strategies and costing in relation to consumer demand and expectations; or the impact of marketing communications in advertising and public relations campaigns. Other areas of interest may include exploring shopping environments and consumer shopping experiences in retailing and e-tailing environments; the real impact of mannequins or window displays on consumer behaviour; marketing through trade fairs, trade publications or consumer publications; branding, visual merchandising, target marketing and niche marketing are further avenues open to exploration.